How are we working together?
The Ministry of Tourism, Arts, Culture and Sport meets with Indigenous Tourism BC every six weeks to discuss progress on the Indigenous Tourism Training Initiative and identify challenges, successes, where support is needed, and upcoming opportunities for further collaboration. Indigenous Tourism BC also submits written progress reports bi-annually, as well as an annual report complete with financials. The distinctions-based approach is providing Indigenous Tourism BC with the flexibility to allocate the funding, within the program parameters, based on Indigenous tourism partners’ specific needs and meeting tourism partners’ where they are at in their tourism journeys. This approach ensures that the work is Indigenous led. The ministry and Indigenous Tourism BC have a very strong partnership and are continually consulting and collaborating with each other on Indigenous tourism opportunities and impacts.
Are there challenges?
No challenges identified.
Highlights
In March 2023, Tourism Arts and Culture, in collaboration with the Ministry of Social Development and Poverty Reduction, allocated $6 million to Indigenous Tourism BC to create and implement Indigenous led, culturally focused training and educational programs for Indigenous tourism workers and employers.
In 2024-25 Indigenous Tourism BC continued to deliver the Indigenous Tourism Training Initiative. The initiative empowers Indigenous tourism workers, businesses, and communities by offering culturally relevant training, professional certifications, educational programs, and work placements.
To date, more than 1,000 individuals from all six tourism regions of the province have now taken part in the training programs. The eight Regional Indigenous Tourism Specialists employed by Indigenous Tourism BC are vital in supporting First Nations communities and tourism businesses by helping them access the training and foster tourism development.
Some of the programs available through the initiative now include Occupational, Marine, and Wilderness First Aid, SuperHost Certification, FOODSAFE, Indigenous Ambassador training, Developing and Packaging Tourism Products, Building Sustainable Tourism Businesses, and Tourism Digital Marketing Essentials. These training programs continue to support Indigenous entrepreneurs and workers in building their skills and capacity, enhancing visitor experiences, and contributing to the overall growth of the tourism industry. Key outcomes include improved tourism infrastructure, market-ready Indigenous tourism businesses, and a workforce prepared to deliver authentic, meaningful Indigenous experiences to visitors.